CHAT
Case Study

Chapmans of London

Crafting Nigeria's Vibrance in Every Sip: The Chapman's of London Brand Transformation

Chapmans of London, a venture dedicated to infusing London's drink scene with the bold tastes of Nigeria, collaborated with Jensen & Jensen for a comprehensive brand transformation. The mission was to encapsulate the vibrant culture of Nigeria in every bottle, offering premium, non-alcoholic beverages that serve as an alternative to traditional drinks.

Branding and Design
Packaging
Date completed
June 2023
Client
Chapmans of London
Deliverables
Brand Collateral, Brand Consultancy Brand Strategy, Brand Positioning, Brand Identity
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At the heart of Nigeria in every bottle, Chapmans promises a one-of-a-kind drinking experience celebrating the rich cultural heritage and diversity of Nigeria.

Brief

Jensen & Jensen crafted packaging that visually reflects the essence of Chapmans—vibrant, authentic, and premium. The design ensures that every bottle stands out on the shelves, enticing customers with a promise of the rich cultural experience within.

The iconic pomegranate in the logo symbolises prosperity, abundance, and tradition, reflecting the bold tastes and traditions embodied in every bottle.

Our Impact

m
k
+
“The Jensen and Jensen team were instrumental in transforming my idea to a strong brand with market leading potential."
Tolani Agoro, Founder
,
Chapmans of London

Jensen & Jensen successfully executed a brand transformation, aligning Chapmans of London with its mission to offer a delicious and authentic drink experience filled with the bold tastes and vibrant colours of Nigeria. The addition of packaging design enhances the visual representation of Chapmans on retail shelves, creating a memorable presence for the brand.

Jensen & Jensen successfully executed a brand transformation, aligning Chapmans of London with its mission to offer a delicious and authentic drink experience filled with the bold tastes and vibrant colours of Nigeria. The addition of packaging design enhances the visual representation of Chapmans on retail shelves, creating a memorable presence for the brand.

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