Case Study

Edmund Services

Edmund Services, a distinguished figure in luxury facilities management, has revealed an elegant and refined new look as part of its ongoing growth and expansion strategy. Collaborating with the renowned family-run luxury design and branding agency, Jensen & Jensen, the refreshed brand initiative aimed to position Edmund Services as a clear leader in its category.

Brand Strategy
Branding and Design
Brochure Report Design
Date completed
January, 2024
Edmund Services
Brand Strategy, Brand Identity, Brand Guideline Creation, Visual Identity, Website Design, Website Development, Social Media Content Creation, Report Template Building, Deck Template Building, Copywriting, Graphic Design, Illustration, Iconography, Asset Creation
No items found.

The goal was to highlight Edmund's key values—Reliability, Innovation, Trustworthiness, and Personalisation. Jensen & Jensen worked to update the visual identity, website, and collateral in line with Edmund's trusted industry legacy. The collaboration aimed at strengthening these values, crafting a refreshed brand identity that mirrors Edmund's commitment to excellence.

The Challenge:

  1. Develop a Quality and Recognisable Visual Identity:
    Edmund Services possessed existing brand equity across fleets, portals, and marketing collateral. The challenge was to create a visual identity reflecting their three core pillars: Experience, Quality, and Prestige.
  2. Build a Functional Website:
    The previous site was outdated and challenging to maintain. The aim was to empower ESL to update case studies seamlessly. The new site, with custom animation and illustration, offered a seamless experience on both mobile and desktop.
  3. Building Extensive Branded Collateral:
    Creating a suite of collateral pieces, from social media templates to deck reports, using bespoke iconography and assets for ease of use by internal ESL marketing staff.

The Strategy:

Beginning with in-depth listening sessions and working closely with CEO Liam O'Donoghue and his team, Jensen & Jensen aimed to understand the business at its core. Recognising that ESL was already adept at winning new clients, the focus shifted to ensuring the brand reflected their status as a leader in luxury property and facilities management. Repositioning of service priority was demonstrated through channel creation on social media and websites.

Our Impact

“Engaging Jensen & Jensen for our rebrand was a strategic decision rooted in their proven expertise, impeccable track record, and a clear understanding of our unique needs. Witnessing their exceptional work in the market, it was evident that they were the right partner for us. Their quality of attention to detail and adaptability to our specific requirements made them the perfect fit.”
Liam O’Donoghue, CEO
Edmund Services

Beyond a mere rebrand, Jensen & Jensen played a pivotal role in crafting a refreshed identity for Edmund Services.

Liam O’Donoghue - CEO

The comprehensive transformation includes a refreshed identity, a suite of marketing assets, engaging social media content, and a refined website. This strategic evolution aims to convey the essence of Edmund Services, reflecting the company’s commitment to innovation, reliability, trustworthiness, and a personalised approach in the luxury facilities management sector.

Other Projects