Tyron Ash International Real Estate
From Billionaire Bugatti Towers to Mayfair Marvels: Jensen & Jensen's Rebranding of Tyron Ash International Real Estate's £2.5 Billion Mega Mansion Success
From billionaire Bugatti towers to the opulent 1% penthouses in Mayfair, Jensen & Jensen was entrusted with the task of rebranding one of the fastest-growing, family-run real estate agencies. Tyron Ash International Real Estate, having achieved over £2.5 billion in sales within three years, sought to redefine its identity in the luxury real estate market
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Working closely with founder Tyron and the senior leadership team, our mission was to empower the brand and understand their current position and aspirations. With their rapid success in the UAE market, we aimed to reinforce trust, legacy, and luxury.
Problem
The problems we encountered included an undefined logo typeform, a lack of recognisable brand assets, the absence of defined colour codes, and logo dimensions that didn't align with various assets such as partner login portals, Instagram, and Facebook profile pictures. Additionally, there was a need for a more stylised brand image.
Our experience within the luxury real estate market, working with brands such as the Hyatt Group and Clivedales, equipped us with a direct understanding of TARE’s needs. Additionally, as a family-run business, partnering with Tyron Ash fostered a unique affinity, a quality we always seek when working with clients." - Myles Jensen
Solution
- A reimagined logo featuring a stylised and identifiable typeface.
- Creation of a clean and versatile brand icon now featured across all marketing channels, digital, and print.
- Development of brand assets inspired by the logo, with the 'R' becoming a stylised design element, symbolising progress and the seamless service offered by Tyron Ash International Real Estate.
- Crafting a suite of templates for easy in-house updates, accommodating the continuous growth and onboarding of new agents.
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Our Impact
- A harmonised brand with a refreshed look and feel for Tyron Ash International Real Estate.
- Significant visibility across agents and Tyron Ash's social media platforms.
- Increased recognition driving further brand expansion across new territories including the UAE driving synergy.
- A harmonised brand with a refreshed look and feel for Tyron Ash International Real Estate.
- Significant visibility across agents and Tyron Ash's social media platforms.
- Increased recognition driving further brand expansion across new territories including the UAE driving synergy.
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