CHAT
Case Study

Endersham

Endersham, a distinguished family-run commercial cleaning and facilities company with over five decades of experience, partnered with Jensen & Jensen to strategically refresh its brand. Our focus was to elevate their visual identity, messaging, and digital presence, positioning them as a best-in-class leader in the competitive FM sector. The rebrand aimed to ensure their perception matched their top-tier service delivery, unlocking new growth opportunities and enhancing client trust.

Brand Strategy
Branding and Design
Brochure Report Design
Creative Direction
Illustration
Print
Websites & Digital
Date completed
February 2025
Client
Endersham
Deliverables
Brand Strategy, Brand Identity, Brand Guideline Creation, Visual Identity, Website Design, Website Development, Social Media Content Creation, Report Template Building, Deck Template Building, Copywriting, Graphic Design, Illustration, Iconography, Asset Creation, Marketing Collateral Design, Digital Presence Strategy, Tone of Voice Development
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Endersham is a respected, family-run cleaning and facilities company with over five decades of expertise in the UK, delivering top-tier commercial cleaning services across various sectors within facilities management.

After seeing our standout work in the facilities management (FM) space, Endersham engaged Jensen & Jensen.

Brief
The Challenge: Perception vs. Performance Despite 50+ years of trusted service, Endersham's outdated branding was undermining client trust and sales efforts, holding them back in competitive FM tenders. They needed a quality and recognisable visual identity, a functional website, and cohesive branded collateral to reflect their enterprise-level service.

Our goal was clear:

Position Endersham as a category leader in commercial cleaning and FM. We used sales psychology to reframe the company as a trusted, scalable FM partner, ensuring the new facilities management branding was ready for high-impact.

Brand Identity Refresh: We delivered a complete commercial cleaning brand identity, including a refined logo, sophisticated colour palette, modern typography, and clean iconography. This cleaning company rebrand created a modular brand system, flexing seamlessly across uniforms, vehicles, tenders, and digital touchpoints.

Comprehensive Brand Guidelines: A complete guide covering tone of voice, logo usage, typography, and photography ensured consistency, paramount for a b2b cleaning brand transformation.

Strategic Marketing Materials: We created a full suite of materials essential for operations and sales, ensuring their branding for contract cleaning firms was top-tier.

Elevated Digital & Content Presence: We designed a full website, ensuring the cleaning contractor website was built with a mobile-first, lead-generation focus.

Our Impact

A true privilege: distilling Endersham's 50-year family heritage into a future-proof brand. Their new identity perfectly matches their incredible service, empowering their next chapter of growth.
Myles Jensen, Creative Director, Jensen & Jensen
,
Endersham

Endersham's brand perception now perfectly matches their exceptional service delivery.

Perception Matches Performance

The strategic refresh achieved tangible results:

  • Elevated Trust & Leads: The rebrand resulted in stronger inbound leads and greater trust in high-value tenders. Client confidence increased, supported by a cleaner, more credible brand experience, proving that brand perception in the FM sector directly impacts the bottom line.

  • Increased Engagement: Site traffic and tender engagement improved significantly within weeks. The new identity unlocked access to contracts previously out of reach, helping them win more tenders cleaning company opportunities.

  • Market Leadership: Endersham is now positioned as a market leader in both brand and service. Their identity powerfully conveys their experience, quality, and prestige, cementing their status as true FM marketing and branding experts.

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