
Endersham
Endersham, a distinguished family-run commercial cleaning and facilities company with over five decades of experience, partnered with Jensen & Jensen to strategically refresh its brand. Our focus was to elevate their visual identity, messaging, and digital presence, positioning them as a best-in-class leader in the competitive FM sector. The rebrand aimed to ensure their perception matched their top-tier service delivery, unlocking new growth opportunities and enhancing client trust.
Endersham is a respected, family-run cleaning and facilities company with over five decades of expertise in the UK, delivering top-tier commercial cleaning services across various sectors within facilities management.

After seeing our standout work in the facilities management (FM) space, Endersham engaged Jensen & Jensen.


Our goal was clear:
Position Endersham as a category leader in commercial cleaning and FM. We used sales psychology to reframe the company as a trusted, scalable FM partner, ensuring the new facilities management branding was ready for high-impact.
Brand Identity Refresh: We delivered a complete commercial cleaning brand identity, including a refined logo, sophisticated colour palette, modern typography, and clean iconography. This cleaning company rebrand created a modular brand system, flexing seamlessly across uniforms, vehicles, tenders, and digital touchpoints.
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Comprehensive Brand Guidelines: A complete guide covering tone of voice, logo usage, typography, and photography ensured consistency, paramount for a b2b cleaning brand transformation.
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Strategic Marketing Materials: We created a full suite of materials essential for operations and sales, ensuring their branding for contract cleaning firms was top-tier.

Elevated Digital & Content Presence: We designed a full website, ensuring the cleaning contractor website was built with a mobile-first, lead-generation focus.

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Our Impact
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Endersham's brand perception now perfectly matches their exceptional service delivery.
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The strategic refresh achieved tangible results:
- Elevated Trust & Leads: The rebrand resulted in stronger inbound leads and greater trust in high-value tenders. Client confidence increased, supported by a cleaner, more credible brand experience, proving that brand perception in the FM sector directly impacts the bottom line.
- Increased Engagement: Site traffic and tender engagement improved significantly within weeks. The new identity unlocked access to contracts previously out of reach, helping them win more tenders cleaning company opportunities.
- Market Leadership: Endersham is now positioned as a market leader in both brand and service. Their identity powerfully conveys their experience, quality, and prestige, cementing their status as true FM marketing and branding experts.
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